About US


Rapala Freetime is the Australian innovator in quality fishing tackle, an international subsidiary owned by Rapala VMC OYJ in Finland – the world’s leading brand in lures.

Based in Sydney Australia, Rapala Freetime is the Australian wholesaler of numerous fishing tackle names including Rapala, Okuma, Silstar, Storm, VMC, Pakula, Williamson, Tuf Line, Stimulate, Slam, Blue Fox, Rublex and Pinnacle – covering a broad spectrum of fishing gear from rods, reels and accessories to sunglasses, lures & burley which can be viewed through the links at the top and to the left of this page.

Established in 1984 Rapala Freetime Australia has been in the fishing tackle industry for over 24 years. The staff are experienced within their own field and can offer a vast knowledge of anything fishy being regular and skilled fishermen themselves.

With a vision to modernise the way anglers think the team at Rapala Freetime are always developing, creating and releasing the finest new products to suit the ever expanding market.